Shot on RED

What does shot on RED mean?

Jaw dropping visuals at a budget that puts dreams and reality on the same playing field.

RED is not HD. Nor is it film. As the first legitimate alternative to 35mm, RED provides a revolutionary level of quality in a cost-effective package, allowing filmmakers to focus their investments in other aspects of filmmaking without cutting back on quality of visuals.

It might be best described as an Ultra High-Definition digital cinema camera. The RED ONE 4K camera feel like a cross between a film camera and a large video camera - it's solidly built, feels and operates like a camera of the highest quality, and works with lenses which would traditionally attach to a 35mm motion picture body.

The idea behind the RED camera system is simple. The design and build of a high performance digital cinema camera with the quality of 35mm film and convenience of pure digital, RED delivers unmatched image quality with no recording system limitations. Shot on RED means freeing your creativity.

RED Accolades

Among others, RED has been used in a growing number of Hollywood blockbusters including The Lovely Bones, Gamer, District 9, The Book Of Eli and Knowing. RED has also been highly endorsed by a number of award winning directors such as David Fincher, Peter Jackson, Steven Soderberg and Terrence Malick.

Geek Facts

Typical high-end HD camcorders have 2.1M pixel sensors and record with 3:1:1 color sub-sampled video at up to 30fps. RED offers the Mysterium™ Super 35mm cine sized (24.4×13.7mm) sensor, which provides 4K (up to 30 fps), 3K (up to 60 fps) and 2K (up to 120 fps) capture, and all this with wide dynamic range and color space in 12 bit native RAW. At 4K, that’s more than 5 times the amount of information available every second and a vast superior recording quality to all other 2/3rd inch HD chip options available in todays market.

In addition, you get the same breathtaking Depth of Field and selective focus found in film cameras using equivalent 35mm P/L mount lenses. Mysterium™ boasts greater than 66db Dynamic Range thanks to its large 29 sq. micron pixels. And 12,065,000 pixels deliver resolution that can only be called Ultra High Definition.

Configure for tripod, crane or long lens applications. High-resolution RED LCD and EVF monitors come equipped with advanced tools for framing, exposure and focus. Choose between the convenience and durability of recording directly to Compact Flash, in-camera, or outputting signal to RED DRIVE 320GB (RAID) for even longer recording options.

Shoot lightweight EFP style or load it up to shoot a feature film. With RED, the only limit is your imagination.

The Future

In the coming months, RED plans to introduce the next generation of digital cinema in two flavors and millions of configuration options. The Scarlet and Epic cameras are set to once again revolutionize the film industry, and Enki Studios will be on the forefront.